Optimizing a Corporate Intranet
Redesign and optimization of a corporate intranet to enhance usability, improve internal communication, and boost employee engagement. The project aimed to create a more interactive and user-friendly platform for employees to access company resources and collaborate effectively.
Ottawa, Ontario, Canada
2006
E-commerce
$1.578 billion (2019)
5,000+
Challenge
The existing intranet was outdated and difficult to navigate, leading to low engagement and underutilization. Employees struggled to find relevant information, and the lack of interactive features hindered collaboration. The challenge was to create a more intuitive interface, improve content organization, and incorporate interactive elements to foster better communication and engagement.
Results
Following the redesign, employee engagement with the intranet increased by 45%, and the time spent on the platform rose by 30%. The new interface and improved content organization made it easier for employees to find information and collaborate. Feedback from employees was highly positive, with satisfaction ratings increasing from 3.5 to 4.6 stars.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
Optimizing the corporate intranet significantly improved usability and employee engagement. By creating a more intuitive and interactive platform, we enhanced internal communication and collaboration, leading to a more connected and productive workforce. This project highlights the importance of user-centered design in improving organizational tools and employee satisfaction.